As part of an ongoing relationship with South and City College Birmingham, MG Motor UK has teamed up with the college’s social media students to find out what sparks their interest when it comes to online content.
In June, seven social media apprentices from the Birmingham based college visited MG’s head office to discuss online interaction and how the car manufacturer can expand its social media followers.
Matthew Cheyne, MG’s Head of Sales and Marketing, said; “We’ve got a fantastic following of MG fans, some as far back as the earliest models, but we’re always looking to increase our audience and interaction. Through the help and expertise of these students, we’re hoping to do that and identify what people look for when it comes to social media.”
The students were set a project, which involved researching other car manufacturers and creating a unique social media campaign for MG to run with. On Friday, 31st July, the students presented their ideas to the MG marketing team.
Lizi Piggins, PR Officer for MG, said: “We were really impressed with the ideas the students came up with and it was refreshing to speak to young people who haven’t necessarily got an interest in cars, as you get a completely different outlook. With their input, we’ll be running their campaigns in the coming months, which is fantastic experience for these students.”
The students were split into two groups, consisting of: Amba Fellows, Eleanor Duncombe, Lauren Crates and Savannah Gonzales in one team and Adam Askew and Jay Styles in the other.
Steve Dourass, Business and Community Manager for South and City College, said: “To be working in association with such a fantastic local brand is great because everybody wins. Our college students have been really enthused by the relationship we are building and have already gained invaluable experience through a 'real life' project. We look forward to developing many more opportunities together.”
MG Motor UK is currently running the social media campaign ‘#MGthanks’ which will continue until the end of August. The campaign that follows will be one devised by the South and City college students.